Apna Circle Pvt. Ltd. JV with Viadeo-Tianji runs a career networking site “apnacircle“. Apna Circle has been revamp today. Now its faster and sleek. The look is more organized and easy to use interface is implemented. Earlier we need to discover new features by surfing which earn a point but in return we loose time, but now they all are in front of our eyes and very handy to use.
LinkedIn which is the global best in career networking is very heavy to use but have plenty of features that make it the best. Since Apnacircle is Indian local site will not make that big impact globally but if given good features then it may gain share in India because of being lighter. Indian has lesser penetration of broadband and hence faster up-loadable sites are preferred especially in colleges where the speed is very low. Remember that career networking start from college so it can be very important.
ApnaCircle when launched in 2006 was advertised and later 2008-09 when it merged with Viadeo-Tianji, after that its not so very few know about it and its profit. Ibibo which has gain a name because of its aggressive advertisement on television. Even Google, Yahoo and Bing use TV as an important medium to advertise in USA. Here in India, Yahoo, Rediff, Ibibo and Zapak has used it and hence they are popular in urban areas in India and make money. In.com also because of its aggressive marketing gain market share over Rediff in India. Thus marketing is the best way to earn. Till the time you do not invest you will not be paid for that.
ApnaCircle and other indian start-ups need to realize this and should start marketing there product and get listed to stock exchange like InfoEdge, TIL etc
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