Saturday, September 18, 2010

Indian Internet Industry needs to be social and mobile to make a global impact

We talk about broadband, 3G, 4G for better speed and internet in rural for better communication so that may also become a part of Indian growth but we do not talk about Indian internet industry. We are the best in IT sector but we do not have that place when it comes to internet companies. We have Banglore, Pune, Chennai, Gurgaon, Hyderabad, etc as the IT city but these cities do not have much internet startups.

We have internet companies like Rediff, Web18, Indiatimes, Sify, Infoedge, 160by2, freshersworld and few more which are major Indian Internet companies but none of them had that global presence as US internet companies do like Google, Yahoo, AOL, Facebook, Twitter, Myspace, LinkedIn and many more. Government should now work in this sector also as there is a huge scope for new startups in this field. This field also has a huge potential to give jobs and also help in growth of the nation.

I still remember that four years back Rediff use to be popular and compete with Yahoo and Google to get the unique visitors. But with the launch of Orkut, Gmail and GTalk, Rediff start losing its users. Rediff never realize the importance of social networking and now do no stand in front of Yahoo and Google, even Indian web company Web18’s in.com giving a huge competition to Rediff. Rediff and all other Indian companies still needs to understand that mail service is important to add new users who visit them regularly and social networking is important to make them spend time on your site and get the user visit your website several times a day.

Indian Internet Industry needs to understand that now mail and social both are very important to stand in the market and also they have to be innovative. Mobile apps are also very important as youth prefer mobile apps more than surfing through browser.

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