Monday, November 22, 2010

Rockmelt – The new social web browser

Rockmelt the new web browser based on chromium is launched. You can get the browser invite by connecting it to your Facebook account. They have the target of one million in six months, so you can hope for the invite soon. They have kept monetizing as their second priority and concentrating right now to make it a hit. Its has following challenges:

1. Already we have browsers Internet Explorer, Firefox, Chrome, Safari and Opera fighting for the market share. It will be tough for Rockmelt to eat their share. Still one thing goes in their favor that they have ruled the browser market with Netscape earlier.

2. Flock (Chromium Based) and Epic Web Browser (Mozilla Based) have not made any significant progress and are quite similar to Rockmelt social browser.

I feel that it will be very tough for them to make any impact on other browsers. All major browser have made there own source like MS, Mozilla, Google, Apple and Opera where its use open source Chromium. We have seen that people feels that Google Chrome is the real browser and others are like replicas. Even these bars will slow them. So they need to make there own source and then can only have tough fight with them.

It has toolbar on both side: Left for friends and Right for sites. A big share button on top. It takes care of all social activity but do we need to be so social? Will the net users want a separate browser for their social activities? All this and more will be answered in six months.

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