It is very essential to have market in US for a Internet company to be in profit since most of the advertisement spendings comes from there. Indian companies like Rediff kept their focus on NRI to earn the market share in USA.
But with there mobile approach India has emerged as the most important market and now they have their focus primary on India. With the launch of Rediffmail NG they have shown that they will now provide push mail type service on mobile and will try to best Yahoo and Google using this kind of service at Rs. 50.
It will be interesting to see that where does this new Mobile focus approach take them. Still according to me it is the most impressive launch done by Rediff in recent time. They use to be famous among students but lost there market share later. It can be a come back move by them. Still i will say that Rediff should launch a social site as social sites going to give all facilities in future and will be the all in one integrated Internet solution.
So sites which are social will only survive and rest will have to loose their market share. Its already started with the rise of Facebook and Twitter, and fall of Yahoo and Aol.
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