Now when Internet companies are focusing more on social, Email, News, Search and going Mobile, Indiatimes is missing this driver of growth. They have brought innovation to their offerings but if they lag behind the main growth drivers then will lose the growth momentum.
When social networks like MySpace and Ibibo are integrating their social web with email facility then how could Indiatimes do not take its email seriously. Yahoo, which also have news as one of the main growth driver, also focus on its email then why Indiatimes do not take it that seriously. Rediff also make the mark because of its email service and later news. Now Rediff has lost its market share due to lack of focus on its email service.
Indiatimes offer only basic HTML version of email (as its rich version do not work). In this era where we want more than just email, this will not be able to make a mark. Their social networking site, Itimes, offers integrated social and email facility is not at all popular. They have the largest selling daily, business and weekly newspaper but do not publicize their products. Indiatimes Mail has no potential if they do not work to improve it.
Indiatimes has a huge amount of potential as they are very popular among news reader but they need to make their product well equipped to hold the users as they have whole lots of potential to attract the user to use their product at least once.
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