Rediff is one of the oldest internet company in India. Rediffmail and Rediffbol are one of the most popular mail service and chat messenger in the history, respectively. But in the last four years company has seen only downfall but recently they have seen the upside. The reason for reduction in loss is mainly because of their new move to enter into mobile.
At the beginning of 2010, when Rediff revamped there homepage and mail service, it was for sure they have mobile as the main focus. And with the recent revamped Rediffmail NG and new push mail service at Rs. 50 shows that they will now be more mobile.
The idea of Rediff going mobile is good for the future keeping in mind that India has more mobiles than computer and laptops. Also 3G will boost the web on mobile with range of smart-phones in the market. Rediff use to be popular among the students and hence targeting mobile might help them to stay with Facebook and Gmail which has become the web youth icons.
Rediff has realize the fact that “For rediff to win, there is no need for google and facebook to loose” . Hence all three can survive with their next generation products.
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