Hotmail's new feature helps to get the alert of mails on our mobile for free without any GPRS. It also give facility of replying to those by SMS. We will be charge only for what SMS we do and not for we recieve.
I feel its the good step taken to compete with Ymail and Gmail but too late. Gmail with innovative ideas lead the market of email in India while former no.1 yahoo is now no2. Both Gmail and Ymail captures 65% market of email in India. No3 is captured by rediff, no.4 by hotmail and then 5th spot by In. Therefore hotmail need to bring more innovation and aggresive campaign to get the market share.
But i don't see that to happen soon as Microsoft launches of Security Essential and Office Online has been outside India and has entered the Indian market after sometime. Bing, MS Search Engine, has not got any publicity in India and still many are not aware of it. By looking at this we can get the indication that Microsoft is not interested in Indian Online market and hence any aggresive move by them is still very far and will tae time.
India is the country which use to live on Yahoo and Google, now on Google, Facebook and Yahoo. It is very difficult for MSN to find a place in Indian market where local web companies like rediff, network18, times group, infoedge, etc. are not impactable and focus on a specific one type of service. Most of them earn through Google Adsence and hence US web companies has a great impact on them.
Still i will say that hotmail on sms is a good service and if hotmail continue such innovative and customer oriented steps, they have a chance of winning a huge market share.
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