Google SMS Channel is good for both creator and subscriber. It is a free service by google and user oriented.
Let us first talk about creator of the channel. He gets a chance to send alert to all its subscriber free of cost. This help to bring traffic to there site, like telecom.info gives information about happening in telecom space. So it the subscriber likes the alert topic he will surf threr site means generating more revenues.
The subscriber gets update about things he like. He is a job seeker then he can get the walkin details and off campus details on his mobile phone. This will of a great help to him.
This way i feel that its a innovative idea for the nation where everyone is mad about mobile and google once again prove that why google wins all the wars of internet.
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