Today when we buy any item we do not want to know how much fat it has or calorie it contains. We want to get some offer like Bingo has 50% Extra on Rs.5 pack or Vim bar free with Surf Excel.
The same trend can now be seen in the telecom sector. Uninor with "Badalta Discount" has brought the freeism to Telecom sector. Tariffs have been the tool that differentiate telecom from others as rate cuts don't come free of cost butut now its changed.
Uninor understanding the trend in Indians that they like free things so Uninor gave it a move with supplying something free. Now rates cut are variable but free. This "Free" is really important for Indian market as it has been the tool to drive the sale of both the main product and free product.
It will be interesting to see what the consumer call it but right now i feel it will pay of and will surely bring lots of customers as its really innovative.
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